Practical strategy.

We help private businesses define where they need to be over the next 12–18 months, identify the priorities that matter most, and shape the organisation required to deliver them.

What we do

Strategy that connects direction to execution.

Most businesses know roughly where they want to go. What they struggle with is the middle ground — the concrete 12-to-18-month plan that bridges today's reality with tomorrow's ambition. That is where we work.

We are not a conventional strategy consultancy. We are operators who spent seven years building a business from the ground up — making the same mistakes most private businesses make, learning from them, and ultimately creating something worth acquiring.

Our process produces one clear output: a strategic roadmap that tells a business exactly what it needs to achieve over the next 12 to 18 months, what to prioritise, how to organise, and how to allocate resources to make it happen.

Why it matters

Three costly mistakes. Three predictable outcomes.

When these things break, the result is usually the same: unhappiness, dysfunction, and overcapitalization.

01

Blurry accountability

Unclear roles across shareholders, boards, and executives slow decisions and weaken execution.

02

Vision without strategy

A long-term ambition without a defined mid-ground position leads to drift and wasted effort.

03

Strategy disconnected from resources

Without organisational and capital alignment, strategy remains theoretical.

We have built R1 billion+ businesses and know too well how costly these errors can be for businesses. And the more we work with companies across South Africa, the more apparent it becomes how universal these mistakes are.

OUR DIFFERENCE

The mid-ground is where strategy is won or lost.

Most businesses veer between two modes: long-term vision and day-to-day operations. They end us misallocating time and money. The vision is too distant to drive daily decisions. Daily operations are too reactive to reflect strategic intent.

What is almost always missing is the mid-ground — a clearly defined position at the 12-to-18-month mark that tells the business exactly what it must look like by then.

FINANCIAL STRENGTH

Where the numbers must land.

Income statement and balance sheet targets defined with enough specificity to anchor capital decisions.

CAPABILITY

What the business must be able to do.

The operating capabilities — people, systems, processes — that have to be built between now and then.

OPTIONALITY

Which doors must be open.

The strategic options the business should have unlocked — and the bets that earn the right to take them.

MEET THE TEAM

Advice for operators, by operators.

Tim Knapp
Tim Knapp Co-founder · Operating lens LinkedIn
Anthony Steward
Ant Steward Co-founder · Capital allocation lens LinkedIn

Advisors who think like investors.

As active investors who have built, scaled, and sold substantial private businesses, Tim and Ant understand the link between operational reality and shareholder value. They bring a skin-in-the-game mindset to every engagement, challenging clients to make the decisions, build the capabilities, and create the clarity required to become genuinely investible businesses.

Who we work with

Private mid-market businesses in South Africa.

We work with private businesses typically doing between R100 million and R1.5 billion in revenue — businesses that are past the early stage but facing the real complexities of scale.

The catalyst is often a specific pressure point: the need to grow more deliberately, a capital allocation decision, an organisation that isn't keeping pace with the strategy, or shareholder and management expectations that have fallen out of alignment.

Selected work and clients

A track record built across sectors.

Zorros Partners has successfully advised and run multiple businesses across sectors, including healthcare, veterinary, logistics, manufacturing, wholesale, retail, and e-commerce.

Medicare Healthforce Pure Trade Africa Transnova AHC Companion Partners Sloom Noola Sunridge

Ready to define your next 12–18 months?

Every engagement starts with a conversation. Tell us about your business and where you are trying to get to.

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